Work and clients

Service design and UX training for Nesta ShareLab

Nesta provides funds and training opportunities to organisations that hope to develop innovative products and services. I was commissioned to provide a tailored service design and user experience training to five organisations taking part in the ShareLab Scotland Programme.

I knew that a typical, academic approach to teaching both subjects wouldn’t work for people who often have very little time and budget in their hands. Additionally, I wasn’t sure what will be the attendees’ level of knowledge about the digital industry and the software/service development lifecycle. Therefore, I have written an intensive programme for a two-day workshop — focusing on practical methods of work and tips rather than lectures. I wanted the participants to leave the training and start using their new skills immediately.

Based mostly on practical exercises and only as little talk as possible, participants explored the following subjects:

  • Personas and participant recruitment methods;
  • Basic user journey mapping in the context of the real world;
  • Interview methods;
  • Methods for constructing quick surveys and gathering insight from social media;
  • Simple collaborative design methods for stakeholders;
  • Measuring interactions in the context of outcome-driven approach.

The training was followed by a series of video calls — consultations on services and products that five organisations were engaged with. This has helped to focus the programme participants on developing a compromise between the user and business needs.

Kyle Usher, Programme Manager for Nesta, received positive feedback about the event. This is what he said about our engagement:

Wojtek created an engaging training programme that helped the projects gather insights from their users, both in person and through the technology, that they were able to feed back into the design and delivery of their platforms to make them even better. Wojtek has the experience and the ability to dive into the details of a new product, ask probing questions and advise on the best approaches to take to develop it further.

The projects who worked with him took a lot away from the sessions, gave me excellent feedback, and I arranged for follow up consultations for them to continue to work with Wojtek individually.

Kyle Usher, Programme Manager for Nesta

UX training and empowerment

UX training participants at work — a group by the wall working on their user journey map, with another group brainstorming at the table.
UX training participants at work

I am writing this post after two intense weeks of working in Poland. I have facilitated four open UX training sessions for 83 people in total. I have also delivered basic accessibility training to El Passion. What a wonderful bunch of people! I’ve lost my voice, but it was worth it. I have closed the trip with my talk on email marketing and UX at the Kongres Online Marketing conference. As usual, I am coming back tired, yet energised and full of ideas and learnings.

Continue reading “UX training and empowerment”

Discovery work for Yoolo

I worked with a small Edinburgh-based startup named Yoolo in order to find whether their business idea had a viable product-market fit.

This is the step that many startups don’t go through — to their later dismay. Yoolo were smart; they wanted to check whether there is a place for their idea on the consumer market. Only after such validation, they would spend money on developing the product (in their case — a website) and the infrastructure.

In order to understand the landscape and the demand, I’ve spent time with Yoolo to explore their concept. We then recruited a number of participants from the primary target group. Interviewing them provided us with an answer to the original question — and invalidated the idea to some extent. However, we’ve also opened doors to opportunities that none of us recognised before! This often happens when a proper discovery is run in the first place.

This is what Alex Marten, the Yoolo mastermind, said about our work:

Wojtek helped me test and validate a range of assumptions behind my idea and provided research into the desires and challenges of my future customers. He quickly understood my fairly complex technology proposition, and the results of his research were very clearly stated and will be extremely valuable for me when deciding our next steps as a company. I can recommend his services to anyone who would like to test their business concept before going to the expense and stress of developing it.

I could only wish for more customers like Yoolo. 🙂